We've all seen them--book covers with "New York Times Bestseller" on them. But what does this really mean?
Alan Rinzler posted a great article about it last week : http://www.alanrinzler.com/blog/2011/09/12/what-authors-can-learn-from-the-bestseller-lists/
In the end, it's always a good thing for an author to have a book on a bestseller list, and there are a lot of ways to get there. But if it were easy, everyone would do it.